Currently reading : fashion weeks

fashion weeks

16 July 2010

Author : maxime-buechi

Fashion weeks are a fascinating thing. I love them. For a few days, you gather with friends and peers from all around the world in the perspective of celebrating creativity and elegance. It probably sounds naive, but I don’t care. Let me think that. I have similar feelings towards art fairs, but in the former, the commercial aspect is so natuarlly embedded and obvious that there is not even the somewhat uncomfortable double-bind one finds in the latter.

Still, there are two things that really disturb me about fashion weeks (and I know I am not the only one.)

1””The schedule/location management. I know there are some historical reasons for not revealing location of the shows and stuff, but this is 2010! Having 100+ people travelig from the Belleville to George 5 the back to Gare d’Austerlitz, during rush hours in the middle of the summer does nothing but annoy the public and pollute illegitimately.

And 2””Production people (Thank god, not all of them. A lot of people are very serious, reliable and honest.), especially at the doors giving you attitude, not knowing who is who, getting overwhelmed, losing control of a buch of fashion freaks, while it’s exactly what their mission is and what they are payed for. It is pathetic, unprofessional, but more than that: it can really make a show a bad experience and induce a certain amount of bad will in a fashion critic or journalist (not me because, as you know, I am too introspective and focused ;)).

Fashion culture and its players are not anymore in an ivory tower, and they are very happy about this, because””admit it””in an ivory tower, you dont have legions of customers either. There is a certain amount of self-suffiency and arrogance, but negligence too, I cope with as a inextricable correlate of fashion culture (not that I am any better than that, or even try to not be that way too!), but at the end of the day, we are all here to A:enjoy ourselves and B:make business.

Let’s accepts that times change and that we are part of a highly advanced industry, and behave accordingly. We’ll just make it better for everyone including ourselves!

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