Currently reading : TRUST LTD. – the new venture from Sang Bleu and Primitive opens in Berlin
Trust Ltd. is a Berlin-based centre for events and commerce focusing on limited term collaborations with designers, artists, and corporations in order to create unique conditions to encounter works related to an expanded notion of “the interior.” Founded by Andrew Grüne, Darryl Natale, and our very own Jeanne-Salomé Rochat and run in conjunction with Sang Bleu and Primitive London, it consists of a 100 sq. m. physical location in Berlin Schoeneberg as well as an online entity.
Inspired by the 16th century idea of the Italian salon (from the Italian word salone, itself from sala, the large reception hall of Italian mansions), the centre functions as a private space of debate around the idea of the product in contemporary culture and serves as a progressive model for exhibition, communication, and sales.
Trust Ltd. is interdisciplinary and embraces the old and the new, the local and the international. The physical space is private, discreet, and has no opening hours outside of its official events. Outside of these events, it will exist only as an online entity.
Working with existing networks of research, production and diffusion (universities, labs, factories, stores, galleries, artists, designers, collectors and buyers, media), Trust Ltd. will develop limited edition products with each collaborator. These objects will be made available for sale exclusively through our online entity.
All images are from our first event by designer Martin Niklas Wieser entitled Pink or Blue which was on April 25, 2015.
Beanbags created for the event will be available to purchase very shortly.
Follow TRUST LTD. ‘s Instagram here for future updates and events.